The Role of Digital Nomad Tourism and Its Effect on Hotel Occupancy Rates in Plateau State
- Project Research
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Background of the Study
Digital nomadism, characterized by individuals who leverage technology to work remotely while traveling, has transformed the tourism landscape. This trend has created opportunities for the hospitality industry to cater to a new segment of travelers who seek long-term stays, coworking spaces, and reliable internet connectivity.
Plateau State, with its serene environment, mild climate, and cultural attractions, has the potential to attract digital nomads. By offering tailored services such as high-speed internet, work-friendly accommodations, and recreational activities, hotels in the state can increase occupancy rates and revenue. According to Nwankwo and Bello (2023), digital nomadism contributed to a 12% increase in long-term hotel bookings in select Nigerian states.
This study examines the role of digital nomad tourism in Plateau State and its effect on hotel occupancy rates, identifying opportunities for growth and challenges to implementation.
Statement of the Problem
Despite its natural and cultural appeal, Plateau State has yet to fully capitalize on the growing trend of digital nomad tourism. Many hotels lack the necessary infrastructure, such as high-speed internet and coworking spaces, to attract this niche market. As a result, the state has missed out on potential revenue and occupancy rate increases associated with digital nomads.
This study explores the factors limiting the adoption of digital nomad-friendly services and their impact on hotel occupancy rates in Plateau State.
Objectives of the Study
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To assess the impact of digital nomad tourism on hotel occupancy rates in Plateau State.
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To identify the challenges faced by hotels in attracting digital nomads.
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To propose strategies for enhancing digital nomad tourism in Plateau State.
Research Questions
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How does digital nomad tourism affect hotel occupancy rates in Plateau State?
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What challenges hinder hotels in Plateau State from attracting digital nomads?
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What strategies can enhance digital nomad tourism in Plateau State?
Research Hypotheses
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Digital nomad tourism significantly increases hotel occupancy rates in Plateau State.
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Challenges such as inadequate internet infrastructure and lack of coworking spaces limit the attraction of digital nomads.
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Strategic interventions can enhance digital nomad tourism in Plateau State, leading to increased hotel occupancy rates.
Scope and Limitations of the Study
This study focuses on the impact of digital nomad tourism on hotel occupancy rates in Plateau State, exploring the challenges and opportunities associated with this niche market. Limitations include access to reliable data on digital nomad travel patterns and the willingness of hotel operators to share operational information.
Definitions of Terms
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Digital Nomad: An individual who uses technology to work remotely while traveling to different locations.
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Hotel Occupancy Rate: The percentage of available rooms in a hotel that are occupied over a given period.
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Coworking Space: A shared workspace designed for individuals or groups, often equipped with amenities such as internet and office facilities.
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